Our Brands

Our exclusive local branded plant lines, such as Nordic, Natural Garden Natives® and Hocus Pocus Groundcovers®, were designed to offer a distinctive product line that educates the end consumer.

Hocus Pocus Groundcovers® is a collection of over 90 unique, hardy, playful and durable plants, chosen to successfully cover the ground…like magic! Let Hocus Pocus Groundcovers® tickle your fancy and bring a little FUN to your garden…look for the Hocus Pocus Fairy at fine Independent Garden Centers near you



Natural Garden Natives® is a collection of over 240 plants indigenous to the Midwest region and genetically adapted to Illinois soil and climate conditions. These local eco-type native plants originate from The Natural Garden stock plants and seed beds, were collected in the 1970s and 1980s, primarily in Kane County, but no further than 90 miles from the St. Charles nursery site.



Midwest's Scandinavian roots originate in the Nordic country of Denmark. Traditions from and characteristics of Nordic countries include saga stories, strength, vigor, durability, and of course, Vikings and their drive for adventure and discovery! Sharing some of these themes, Midwest has introduced three Norðîc™ plants, which are tough, practical and functional. These three plants were all discovered in Denmark, but we are on the lookout for how we can bring you more Norðîc™ plants, or highlight plants that demonstrate their strong characteristics. Cotoneaster Nordic Carpet®Norðîc™ Spire Arborvitae and Norðîc™ Blue Juniper.