Midwest Groundcovers is committed to creating brands and seasonal programs, exclusive to Independent Garden Centers, tailored to the needs of home gardeners. These programs were created to increase your sales during targeted seasons, such as our spring Bud & Bloom program, Fall Collection and Winter Collection.
Our exclusive local branded plant lines, Natural Garden Natives® and Hocus Pocus Groundcovers® were designed to offer a distinctive product line that differentiates your garden center from "big box" stores.
Advertisements and promotion of Midwest brands lead home gardeners to our brand websites, which have Where-to-Buy locators that drive business to your garden center. Through PR opportunities (events, seminars, articles, interviews, ads, etc.), consumers are directed to their local Independent Garden Center - You! Let us help your Garden Center grow!
We support our IGC customers by providing:
• Easy to navigate branded websites targeting home gardeners
Where-to-Buy locator to direct customers to your garden center
Improved plant libraries to assist home gardeners in finding the right plant for the right place
Home gardeners can create and print a shopping list of their favorite plants
• Direct consumer advertising in regional publications, such as:
• Simple and colorful POP materials with assistance in set-up
• Support for your customer events